Goop’s health marketing is under attack again—this time from an advertising watchdog – Fast Company

Fast Company Goop’s health marketing is under attack again—this time from an advertising watchdogFast CompanyThis includes crystals to “treat infertility,” that walking barefoot “cures insomnia,” and that Goop’s signature perfume “improves memory” and can “work as antibiotics.” Of course, Goop’s … Read More

Marketing in the UK: Artificial Intelligence Adds to the ‘Finesse’ that Humans Bring to Advertising – eMarketer

Marketing in the UK: Artificial Intelligence Adds to the ‘Finesse’ that Humans Bring to AdvertisingeMarketerWhen it comes to placing and measuring digital ad impressions, machine learning can play a major role. eMarketer’s Bill Fisher spoke with Matt White, EMEA managing … Read More

Machine learning, algorithms drive this advertising company’s growth – The Globe and Mail

The Globe and Mail Machine learning, algorithms drive this advertising company’s growthThe Globe and MailIt specializes in what’s called programmatic advertising where algorithms are used to allow advertisers to target, connect with, and accumulate data about their campaigns and their … Read More